Australian home monitoring tech startup Billy launches advertising campaign ​

As we reported here, the local startup has attracted $5 million in funding including from SA village provider ECH and HCF for its technology which uses a series of sensors around the home to monitor residents via a smartphone app.  The new campaign by ad agency Thinkerbell features an elderly character by the same name who goes about his daily business – getting coffee, golfing, taking medication and using the bathroom – and triggering his Billy sensors that feeds information to a family member’s phone. Adam Ferrier, chief thinker at Thinkerbell, told Mumbrella, that they had considered putting off the timing of the launch because of the current situation on coronavirus.

“However, in consultation with Billy it was decided that now, more than ever, connection to older loved ones is even more critical. And Billy allows families to be aware of the wellbeing of their parents or grandparents, without the need for physical interaction,” he said.

The campaign will appear across TV, social, print, and PR – and it’s working. The search term ‘Meet Billy’ delivers the Billy website as the top result.