Great opportunity for retirement living and aged care operators going begging

Disappointment. The thinkers in our sector - they have gone missing. The passionate executives - where are they? Most probably working from home. They are not at our Strategy & Marketing Masterclass next week, that is for sure. No wonder village penetration continues to crumble.

George Bernard Shaw famously said “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

It appears the retirement living and aged cares sectors are dominated by reasonable men and women who are very comfortable with the status quo, which is why there is virtually nil innovation and new thinking in the sectors.

Just think about it. Can you name a new product or service in the past 12 months?

This is shameful in a $30B revenue a year market, or any market.

I look down the list of attendees at our Strategy & Marketing Masterclass next Tuesday and I am amazed by the operators who are missing, and missing out on being challenged by new thinking that they don’t know about.

If you are a CEO, ask yourself, when was the last time that your strategy executive or marketing manager challenged you with a new product or service that may deliver you new customers, new revenue and a brighter, diversified future?

Are your executives so ahead of the game that they don’t need to learn more, be challenged more, be expected of more?

Can you afford $500 virtual or $700 live for one full day of new thinking? 

Is this great value if it includes a full session with Dr Peter Wilton from UC Berkeley, where his MBA course is US$80K a year?

Is it worthwhile learning more about this one-off event? If Yes, check it out HERE.

If not, then expect same same this year, and next year, unless competitor product or services disrupt you and your business.