January/February/March peak enquiry and sales for villages – book your marketing now

60% of retirement village enquiry and revenue occurs in the second half of the financial year, kicked off by inspections January through March and into April, depending on Easter. See the graph above, our Google analytics traffic for 2022, where village searches jump from 3,000 to 4,200 a day – a 35% increase. The anchor of this activity is family discussions over Christmas, which translates into action every year from approximately 17th January. Every village marketer should be booking campaigns now on villages.com.au to capture this enquiry. Check out your listing on villages.com.au HERE.