LEADERS SUMMIT 2017 Hilton Sydney Thurs 16-Fri 17 March

Marketing care and retirement accommodation, plus more Learn from eight leading Australian and international marketers at the LEADERS SUMMIT. With retirement villages being challenged by land lease communities and apartment care concierges, home...

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by The Weekly Source

Marketing care and retirement accommodation, plus more

Learn from eight leading Australian and international marketers at the LEADERS SUMMIT.

With retirement villages being challenged by land lease communities and apartment care concierges, home care operators facing Consumer Directed Care and residential care operators being challenged by ‘stay at home’ promotions, marketing has never been more important.

We are proud to present eight proven marketers who will share their experience and advice:

Russell Tate is the Executive Chairman of Macquarie Media Radio Network, the dominant talkback and 50+ lifestyle radio stations across Australia (think 2GB, 3AW, 4BC plus more).

Dr Peter Wilton, Professor of Marketing at UCLA Berkeley: Peter is a world recognised authority on customer loyalty, consulting to significant Silicon Valley start-ups and giants, plus recently to Australian care providers.

Katie Smith Sloan is President and CEO at LeadingAge in Washington DC where she is responsible for the success of major and minor NFP care operators. Previously she commercialised AARP.

Sandra Black is Chief Customer Officer at Australia’s largest NFP care provider, Uniting. Sandra is responsible for strategy and planning in the areas of customer, marketing, digital, media, brand and fundraising.

Nieves Murray, CEO of IRT Group, has transformed IRT from a local community-based village and care provider to the largest in the country. Now she has transformed their home care business for CDC.

Annette Hill is GM of Home Services at BaptistCare NSW, responsible for their home care reinvention as ‘YouChoose’, a dynamic customer focused service designed to retain clients and build market share.

Chris Rookes, Partner and Creative Director at One Fell Swoop, has been the driver of the vertical retirement village market, delivering quality at all price points for baby boomers.

Stephen Gook has led the marketing at Aveo for five years, transforming it from a lifestyle focused proposition to a care and comfortable security proposition, creating new customer segments and increasing margins.

Across the two days 28 speakers will present papers also covering property, IT, finance, emerging models, workforce
and more.

Plus you will experience our premium networking opportunities that include fully catered sit-down lunches and our unique hatted restaurant dinners.

To learn more and register please click HERE.

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