Only in SATURDAY: A missed opportunity for aged care marketers?

Many lower care residential care customers can’t find an aged care bed because they do not have the means to pay a Refundable Accommodation Deposit (RAD) – and Federal Government funding isn’t high enough to entice operators to accept them. Odyssey Lifestyle Care Communities’ Business Development Manager, Rebecca Moraitis (pictured), told SATURDAY that this is one of the failings of the current aged care model. “I’m not a huge fan of the RAC model,” she explained. Read the full story in this week’s issue of SATURDAY – subscribe here.