Private aged care operator TLC Healthcare swallows 35 websites into one

Innovative private healthcare operator TLC Healthcare has launched a new website that consolidates 35 former websites into a single platform. The update was achieved with the assistance of search and media specialists Jaywing and digital agency Frank Digital. The project involved a complete redesign of the user experience and interface, and was aimed at improving customer experience, enhancing navigation, and streamlining data capture for better lead generation and customer follow-up. The new website also aims to communicate the breadth of TLC Healthcare’s services. TLC Healthcare is an aged care sector disruptor, with the private operator running a unique intergenerational model of care that sees residential aged care on the same site as medical centres, early learning and gyms.