Villages.com.au annual January lead peak up 10% on 2022 – important given home sales pressure

Every year, the second week of January sees a major spike in new retirement living sales enquiries on villages.com.au. The Google Analytics graph above reveals a 10% jump in week commencing 9 Jan to traffic of 4,200 in one day. Over the 21 days 1 Jan to 20 Jan, 79,000 visits were made to villages.com.au interested in retirement villages, a daily average of 3,950. This increased enquiry level is reassuring as home sales are declining in real numbers nationally, with the continued high interest rates taking their toll on new buyers. Potential village buyers will still be emotionally attached to their home values prior to the softening of the economy. More than ever it is vital for village salespeople to keep the new prospect funnel full, to negate buyers dropping out due to slow sales of their family homes. Villages.com.au will seasonally remain strong through to September.